Read the Trade Show E-Zine that will show you how to save over 30% on your exhibitor costs
As president of Exhibit & Display Consultants I realize there are a number of E-Zine's available that tell you how to represent your company and market your product once you are at the trade show. But there doesn't seem to be any talk about how to get your exhibit booth or display set-up in the most efficient and least expensive manner possible, get your product to the trade show on time and as expected, or review and get your general contractor bill corrected. Sign up for the Tradeshow Exhibit Guy e-zine and I'll show you how!
Just Say "NO" to a request for signature!
Volume 3, Article 1, January 05, 2007
1) Observations from the field:
Recently, we observed the same mistake being made several times at the SEMA Show. For those of you who are unfamiliar, SEMA is an industry only trade show where all of the automotive manufacturers and the largest accessory manufacturers display their newest products and seek to create corporate image in the grandest of fashions. Anyone who is anyone in the automotive world is there from Bridgestone to Honda, Edelbrock to Ford.
As we were walking the show, looking for things that exhibitors could do better to control their trade show costs, we noticed one mistake being made over and over. The general contractor had their customer service people walking into exhibitor's booths.... read the rest of the article
Trade Show Exhibit Booth and Display Freight Handling Order Form--Part
1
Volume 1, Article I, October 24, 2005
Trade Show Exhibit Booth and Display Freight Handling Order Form--Part 2
Volume 1, Article II, November 7, 2005
Understanding the Trade Show Exhibit RFP Process
Volume 1, Article III, November 21, 2005
Understanding the RFP Process, Part II
Volume 1, Article IV, December 5, 2005
Understanding the RFP Process, Part III
Volume 1, Article V, December 19, 2005
Exhibit Design and Costs: Variable - Exhibit Weight
Volume 2, Article 1, January 18, 2006
Exhibit Storage Containers: How they affect exhibitor costs - Part 1
Volume 2, Article 2, February 1, 2006
Exhibit Storage Containers: How they affect exhibitor costs - Real Life Examples - Part 2
Volume 2, Article 3, February 15, 2006
General Contractor - Checking your bill and getting it corrected
Volume 2, Article 4, March 1, 2006
Straight time vs Overtime Costs: Planning to Avoid Overtime
Volume 2, Article 5, March 15, 2006
Freight Emergencies: What to do when things go wrong at show site
Volume 2, Article 6, March 29, 2006
Just say "No" to a request for signature
Volume 3, Article 1, January 5, 2007
About Brett Lipeles
The Tradeshow Exhibit Guy e-zine is published by Brett Lipeles at Exhibit Consultants.com (www.exhibitconsultants.com).
As founder of Exhibit and Display Consultants, Brett has a unique body of experience. Because Brett worked for 8 years to run a corporate trade show program as that company grew 3000% in 6.5 years, and then worked another 7 years on the other side of the industry for an exhibit house selling exhibits and running trade show display and booth installation and dismantle projects in the field, he has a keenly focused eye for spotting tricks and tips that will allow you to increase your return on investment by decreasing costs and increasing your trade show marketing program efficiency.
For more information regarding the history and experience of Exhibit & Display Consultants click here.
